Mazda Motor Europe
Mazda Motor Europe is the regional headquarters of Mazda for the European market. It was established in 1998, and is now located in Leverkusen, Germany, on the banks of the river Rhine. But our roots in Europe go back much further, to 1967 to be exact, when Mazda began full-scale exports to the continent. Success followed quickly, with the establishment of Mazda Motor Parts Centre in Belgium in 1968 and the creation of Mazda Motor Deutschland in 1972. This led to the development of the Mazda 323 – the first Mazda designed specifically for the European market.
Mazda Motor Europe coordinates the operations of all National Sales Companies and independent distributors in more than 30 countries. Mazda Motor Europe develops strategies, concepts and processes that successfully position Mazda in Europe – both for today and for the future. Over 200 employees from 15 different countries engage in daily dialogue with Mazda entities around Europe and with Mazda’s parent company in Japan to ensure flawless operations. MME has close relationships with all European Markets for quick decision-making in the community and to ensure that Mazda has ‘One Voice for Europe’.
Mazda Research Europe
Mazda Research Europe was founded in 1988 and is now located in Oberursel, Germany. It is Mazda’s product development arm and provides Japan with critical information about European market trends and technologies. MRE’s mission is to develop unique market strategies and products, ideally suited to each European market. There are currently over 90 employees in the 75,000 m2 facility that houses offices, workshops and design studios. Our market analysts, planners, designers, engineers and technicians analyse technological trends as well as European tastes and driving habits to help create products and services that consider a wide variety of client points of view.
Mazda Logistics Europe
Mazda Logistics Europe is responsible for getting cars and parts to European customers as quickly and as efficiently as possible. MLE was founded in 1998, and is now located in Willebroek, Belgium. On top of its logistics activities, MLE offers financial and IT services to all Mazda’s National Sales Companies.