Mazda Motor Europe takes the protection of private data very seriously.

We want you to know if and what data we save and how we use such data. We have taken technical and organisational measures to ensure that these data protection regulations are met.

Anonymous data acquisition

In principle, you can visit the web pages of Mazda Motor Europe that have not been personalised without notifying us who you are. We will only learn the name of your Internet Service Provider (your IP address), the websites from which you visited us, the date, time and the web pages you visited. This information is analysed for statistical purposes. You will remain an anonymous single user.

Personal data

Personal information is information that relates to your person. This includes information like your name, address, postal address, telephone number.  But this does not include information that cannot be linked directly to your true identity (such as length of stay on website or number of users of the website). Personal data are only collected at Mazda Motors Europe, if you communicate your personal data to us, for example, when filling out a registration form or when registering for personalized services. Your entered  data  is stored only in relation to the purpose.

We use your information for advertising, market research and/or opinion research only to the extent permitted by law or in accordance with your consent. A transfer of data to other third parties is excluded.

Right of Withdrawal

According to the Federal Data Protection Act (Bundesdatenschutzgesetz) you can object the use of your data at any time. Please send the notification of withdrawal by email to We will  then block your personal data from further processing.

You also have the right to demand that the personal data we store is corrected, blocked or deleted. You may demand information about your personal data that we have stored and about the purpose for which it is collected at all times.

Use of "Cookies"

"Cookies" can be used on our pages.A cookie is a small data file that can be stored on your hard drive. This data file is generated by the web-server that you used to create a link to your web browser (e.g. Internet Explorer, Netscape Navigator) and is then sent to you. You can be identified by the cookie when you revisit the website without having to re-enter the data that you already entered previously. Most browsers are currently set up as standard to accept cookies automatically. However, you do have the option to set your browser to reject cookies or have them displayed in advance. You are also able to delete cookies at any time from your system (e.g. in Windows Explorer). Please use the help function on your operating system for this. We point that in case of rejection of cookies the website could be malfunctioning.

Visitor statistics

To ensure that this website has tailored design and optimum performance anonymous data is recorded and saved using solutions and technologies by  Sophus3 Ltd. (www.,  but also utilize these data to compile usage profiles by means of pseudonyms. Cookies may be used to this purpose, which make recognition of an Internet browser possible. However, user profiles are only provided with data about the bearer of the pseudonym following specific approval of the visitor, especially, IP-addresses are made unreadable immediately upon entry, so that an allocation of user profiles and IP-addresses is not possible.Visitors of this website can always object to this data registration and-storage at [].

This website also uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to gather information about your use of the website (including your IP address). Your IP address will be anonymized and Google will not associate it with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under Further information concerning the terms and conditions of use and data privacy can be found at

Collection and processing of data in the vehicle

Data stored by the driver

Usually, all data stored in the vehicle by the driver, such as phone contacts, navigation destinations, and favorites, can be deleted at any time.

Data storage in the vehicle

Many electronic components inside your vehicle contain data storage media, which temporarily or permanently store technical information such as vehicle status, events and errors. This technical information generally documents the conditions of a component, module, system or the environment:

-          operating conditions of system components (e.g., fill levels)
-          status messages of the vehicle or its individual components (e.g., wheel speed/driving speed, deceleration, lateral acceleration)
-          malfunctions and defects in important system components (e.g., lighting and brakes)
-          response of the vehicle to extraordinary driving situations (e.g., deployment of an airbag, activation of stability control systems)
-          environmental conditions (e.g., temperature)

This data is solely of a technical nature and serves the purpose of identifying and resolving errors as well as optimizing vehicle functions. Movement profiles of driven routes cannot be derived from this data.

When obtaining services (e.g., repairs, maintenance, warranty services, quality assurance), this technical information can be downloaded from the event and error memory by members of the service network (including Mazda Motor Corporation and, if necessary, other companies and affiliated with the Mazda group) using special diagnostic devices. Once an error has been resolved, the information in the error memory will be deleted or overwritten.

When using the vehicle, situations may occur in which this technical data in combination with additional information (accident log, damages to the vehicle, witness statements, etc.) could become personally identifiable, possibly with the help of an expert.

Add-on functions contractually agreed upon with the customer or legally required, such as the automatic emergency call system (eCall), allow certain vehicle data to be transmitted from the vehicle. 

Question and comments

For questions, ideas or comments on our privacy policy, please contact us by e-mail to